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UTM Builder for Campaign Links

Build campaign tracking URLs with UTM parameters for accurate marketing analytics.

Runs entirely in your browser — your files are never uploaded to a server.

Last updated

This tool processes your input entirely in your browser. Nothing is sent to our servers.

How It Works

1. Choose Your File

Drag & drop or select the file you want to work with.

2. Processed in Your Browser

Everything happens locally on your device — your file is never uploaded anywhere.

3. Download Your Result

Get your finished file instantly, ready to save or share.

About UTM Builder for Campaign Links

UTM parameters are tags added to a URL that let analytics tools (like Google Analytics) track exactly where traffic came from — which specific campaign, source, or link a visitor clicked, rather than just knowing traffic arrived somehow.

This tool builds a properly formatted URL with UTM parameters from a base link and your campaign details, avoiding manual construction errors — a mistyped parameter name silently breaks tracking without any visible error.

Useful whenever you’re sharing a link across multiple channels (email, social media, ads) and want to know afterward which specific channel actually drove clicks and conversions.

Frequently Asked Questions

What are UTM parameters?

UTM parameters are short tags added to the end of a URL, like utm_source=newsletter, that tell your analytics where a visitor came from. They do not change the page, only how the visit is labelled in your reports.

What are the standard UTM parameters?

There are five: utm_source (where traffic comes from), utm_medium (the channel, such as email or cpc), utm_campaign (the campaign name), utm_term (paid keyword) and utm_content (to tell similar links apart). Term and content are optional, and this builder includes all five.

What are UTM parameters in Google Analytics?

Google Analytics reads utm_source, utm_medium and utm_campaign from a link and uses them to attribute the visit to a source, medium and campaign in its reports. This tool only builds the URL; it does not connect to your analytics account.

How do I build a UTM link with this tool?

Enter the full page URL starting with https://, then fill in source, medium and campaign, and optionally term and content. The finished link appears below, ready to Copy. Use lowercase and avoid spaces, as spaces are encoded as plus signs and casing creates separate report rows.

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